LOGO DESIGN: The Beginning
I was contacted via Instagram to design a logo for a poetry event taking place in south London. Héloïse de Satgé, the organizer and creator of Everything', provided me with the following brief:
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“The vibe is - for everyone, for everything, hippy-dippy but also down to earth, approachable, accessible,”
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“A poetry night that feels like a forehead kiss.”
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Step 1: Brief focused research
The keywords given in the client’s brief focused my research journey and allowed me to begin planning/mapping. I use Pinterest as a resource for collecting reference materials which I subsequently download and arrange onto a mood board using Procreate.
As "Everything" is an upcoming spoken word poetry night event, the client has expressed their desire for a warm and comforting ambience akin to a "forehead kiss". Accordingly, I aimed to incorporate a representation of lips or a mouth within the logo design for "Everything".
The “Hippy-dippy“ images on Pinterest had the recurring motifs of cute, cartoonish doodles and wobbly, stylised bubble text - so this was something I wanted to implement in my own design. Furthermore, I found that the large text and fun doodles appealed to Héloïse’s want for an “approachable [and] accessible“ vibe.
Step 2: Designing
I decided to give the client two colour options, one following my hippy-dippy colour palette, and the other the lips/mouth palette.
To give the text a stylised, and fun vibe, I free-hand drew the text on Procreate.
I began by colouring the logo using traditional lip colours. I aimed to infuse a sense of style into the lips while avoiding a one-dimensional appearance. To achieve this, I added a pink stripe that runs through the text and top lip, using the clipping mask tool.
In order to create the hippy-dippy version, I envisioned a flower inspired by the vibrant 60s era. Implementing the mirror tool to ensure symmetry, I designed and incorporated the floral element using a clipping mask.
Step 3: Confirm with the client & send-off!
After completing the final designs, I promptly submitted them to the client for their consideration and approval. The client expressed their satisfaction and opted for the red version of the logo.
Check out Everything’s
Instagram to see my design
in the wild!